The Extreme Sports Collection : Cosmo Sarson
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
  •       
The Extreme Sports Collection (Circa 1997)

At the time I was quite absorbed by advertising and branding strategies. Pepsi Max had a huge TV campaign based on Street Sports and Snowboarding and I was appalled at their vacuous and cynical attempts at connecting to the youth market. I tried to hijack and highlight this by mirroring it in my own work, using similar imagery and turning my own name into a logo and brand. Below are some old TV interviews from the time.


TV Interviews: